LO3 - P4

LO3 – Understand how Media products and distributed and promoted  P4 – Reaching the Target Audience         

Distribution Channels

HOW is the product (music magazine) distributed to it’s audience? e.g. Hard Copy Sales vs. Digital Sales.
Past – Present – Future – Where is the brand going in terms of direction compared to the Past & Present.

HOW does it compare to their competitors?

Advertising

HOW do the publishers go about advertising other products within their own products?
For example –
http://www.bauermedia.co.uk/advertise Bauer

2. What type(s) of products are promoted within the magazine and Why?

Marketing – Above the line and/or Below the line?