LO1 - P1

TIP!

Contact the Publisher and investigate HOW the Company operates – for example http://www.bauermedia.co.uk/contact

P1

What is the Ownership structure of the company?

·         History of Company  - When was it founded? By whom?

·         Are they a Local OR Global Media Institution?

·         Do they have a Sister Company?

·         Owner of Company

·         Key Staff

·         List of Publications and Circulation Figures

Operating Model

·         Brand Ethos and Slogan

·         What does this say about the Institution and what they value?

·         Would the audience agree with this slogan?

·         Organisational Hierarchy

Products

·         Screenshots of Key products

·         Information about most successful – Sales figures

·         Other Interests (What else does it do) 

Technological Convergence

Market Position

·         All Sales figures

·         Comparisons to competitors

·         Do they make any more Music Magazines – why?

Competitors  

   

·         Who are they, screenshot their logos and market position

·         Compare and contrast