LO2 - P3

LO2 – Understand the relationship between media products and their target audience

Target Audience

What are demographics and target audience.

Why is it important for your publisher?

Uses & Gratifications

What is this? Apply to your magazine

Maslow Hierarchy

What is this? Apply to your magazine

Research - Questionnaire

Gender/Age/Lifestyle/Spending Power/Interests/History etc.

Research – Focus Group

Gender/Age/Lifestyle/Spending Power/Interests/History etc.

Research – Secondary V Primary

What are they – Why does this matter? Why do you need both?

Psychographics

What is this? Apply to your magazine

·         Gender

·         Spending Power

·         Age

·         Lifestyle              

What are they for your magazine?

Relationship between Target Audience and My Magazine

What is niche and mainstream?

Why does this matter?

Evaluation

What type of research is better? Primary or secondary?